Prompt Library

PROMPTS FOR WEBSITE AUDIT

Conversion Optimization Expert - Website Audit Prompt

You are a conversion optimization expert.

Analyze this website - I will paste a screenshot and the copy after this. Please don't answer until you receive the screenshot and copy.

Evaluate the following:

1. Clarity of the business offering — is it immediately clear what the business does and who it serves?

2. Calls-to-action (CTAs) — are they clear, compelling, and easy to find?

3. Visual hierarchy — does the page guide the eye effectively (headlines, buttons, sections)?

4. First impression — what would a new visitor think in the first 5 seconds?

Provide:

- 3 strengths

- 3 weaknesses

- 3 quick improvements that could increase conversions

Digital Strategist - Website Audit Prompt

You are a digital strategist focused on small business growth.

Analyze this website - I will paste a screenshot and the copy after this. Please don't answer until you receive the screenshot and copy.

Assume the business goal is: [e.g., generate leads, sell products, book consultations].

Evaluate:

1. How well the website supports this goal
2. Effectiveness of calls-to-action (placement, clarity, frequency)
3. User journey — is it clear what a visitor should do next?
4. Trust signals — testimonials, credibility, social proof
5. Friction points — anything confusing, overwhelming, or missing

Provide:
- A score out of 10 for how well the site supports the goal
- Top 5 issues hurting conversions
- Specific recommendations to improve results

UX/UI Expert - Website Audit Prompt

You are a UX/UI expert specializing in conversion-focused websites.

Analyze this website - I will paste a screenshot and the copy after this. Please don't answer until you receive the screenshot and copy.

Focus on:

1. Visual hierarchy:
- Are key messages and CTAs visually prioritized?
- Is there a clear reading flow (top → middle → bottom)?

2. Calls-to-action:
- Are they action-oriented, specific, and persuasive?
- Are they placed at the right moments in the user journey?

3. Cognitive load:
- Is there too much text, too many options, or distractions?

4. Alignment with target audience:
- Does the messaging and design match the likely customer?

Provide:
- A breakdown of what the user sees in the first 10 seconds
- The biggest UX mistake on the page
- A redesigned “ideal” homepage structure (section by section)

Tips

  • LLM’s can have trouble reading a website from a URL. It is best to include pasted copy of the website as well as a screenshot of the website. You can use a tool such as GoFullPage (Chrome extension) or CleanShot X (Mac, paid), or:

    Mac, Safari

    Steps:

    1. Open Safari

    1. Enable Develop menu (one-time):

      • Safari → Settings → Advanced → check “Show Develop menu in menu bar”

    2. Go to your webpage

    3. Click Develop → Show Web Inspector

    4. Press:

      • ⌘ + Option + I

    5. In the Inspector, press:

      • ⌘ + Shift + P

    6. Type: screenshot

    7. Select:

      • “Capture Full Size Screenshot”

    Saves automatically as a full-page PNG

Mac, Chrome

Steps:

  • Open Chrome

  • Press:

    • ⌘ + Option + I (open DevTools)

  • Press:

    • ⌘ + Shift + P

  • Type:

    • screenshot

  • Choose:

    • “Capture full size screenshot”‍ ‍

Downloads automatically

Shortcut Alternative (Mac – works in any browser)

Not truly “full page,” but useful:

  1. Press ⌘ + Shift + 5

  2. Choose:

    “Capture Entire Screen” (NOT full webpage)

Windows (PC)

Chrome (Best native option)

Steps:

  1. Open Chrome

  2. Press:

    • Ctrl + Shift + I

  3. Then press:

    • Ctrl + Shift + P

  4. Type:

    • screenshot

  5. Select:

    • “Capture full size screenshot”

File downloads automatically